Why a VPN is essential in digital marketing

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A VPN is a critical tool for the internet, and apart from ensuring your internet privacy, a VPN has a lot of other functions ranging from bypassing geo-restrictions to getting online discounts. Besides that, you can also use a VPN for digital marketing functioning. Here are some accrued benefits;

Increased secure remote working

Digital marketing involves space shifting. This means you can work from anywhere. But some places have restrictions which make remote working a hassle. Besides that, remote working means you have to be connected to the internet most of the time. The cheapest option is to go for public Wi-Fi.

As much as it allows you to save on your data subscriptions, public Wi-Fi has many dangers including eavesdropping and MITM attacks. This means malicious actors can easily sabotage your work. But with a VPN, you can securely connect to a public Wi-Fi hotspot and don’t worry a thing. You can also bypass restrictions in certain networks that limit access to maybe the sites you are working with.

Better overall Security

Besides protecting you on public Wi-Fi, a VPN can also safeguard your entire internet connection. Usually, digital marketing involves sensitive information that you wouldn’t want to be in wrong hands. Such information includes personal information about your organization, customers and even competitors. A VPN can help you keep this information secure while it traverses the open internet. Here is how;

A VPN uses strong encryptions to encrypt your entire internet traffic; it further securely tunnels it through the VPN servers to its destination. These encryptions ensure that no one will be able to pry on your internet connection including malicious actors, competitors, and even your ISP. Even if they manage to get your data, they won’t be able to decrypt it, and hence it will be useless to them.

Better link building

Link building is an essential strategy in any marketing task. In Digital marketing its one of the backbone components and without it, your marketing and even your business won’t be successful. At times, digital marketers face restraints when building links. That’s’ some websites restrict them from creating multiple links from the same geolocation. Others block them or even suspend their accounts.

To avoid this, use a VPN. With various worldwide servers, a VPN can assign you any virtual IP address you want, choosing according to location. Not only this virtual IP address hides your real IP address, but it also masks and gives you a virtual location as well. This means you will easily bypass restrictions and continue to build links easily.

Check your SEO results quickly

Search engine optimization is essential as it provides a ranking. The better the ranking (topping on the first search page), the better the results of digital marketing. Sometimes, you won’t get to see the ranking if you have no access to specific SEO tools. The easiest way to check on your ranking is by using a VPN.

Simply select another server location, and you will be able to see how your site is doing from different locations worldwide.

Competitor analysis

Effective digital marketing requires you to be ahead of your competitor. This means that you must be aware of their various strategies and campaigns. To gain a competitive advantage, you can apply some holistic measures such as tracking them by carrying out various research, but all this needs to be in a secretive manner. It won’t be good if your rival can see your company network address on their websites now and then.

To go stealth, you need a VPN. With virtual IP addresses and a spoofed location, you can carry out your competitive analysis like an undercover cop.

IPBurger VPN

IPBurger VPN is best suited for digital marketing as it meets all the requirements necessary. It has military-grade encryption standards, lightning speeds and unlimited bandwidth, worldwide servers, compatible with most computing devices and it doesn’t log your web activity. Furthermore, you get a 30-day money back guarantee.

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