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Ad Verification: What it is and How it Works

Running advertisements and need a way to perform ad verification? Look no further. This guide takes you through every step to ensure your ads run smoothly.  

What is ad verification?

Ad verification is verifying that an advertisement meets specific standards and is effective. This can include checking the accuracy of the ad, verifying the claims made in the ad, and testing the ad to ensure that it can reach its intended audience.

Ad verification:

  • confirms that an ad is running as intended and not being served to an inappropriate audience.
  • can be performed manually or through automated systems.
  • involves checking the ad manually to ensure it is running as intended and not being served to an inappropriate audience.
  • involves software automatically checking the ad to ensure it is running as intended and not being served to an inappropriate audience.
  • is important because it helps to ensure that the intended audience sees ads and that they are not being served to an inappropriate audience.
  • can help improve an ad campaign’s effectiveness and ensure that ads comply with advertising standards.

Five reasons why ad verification is important.

1. It can help ensure that ads are viewable and that impressions are well-spent.

2. It can help identify potential ad fraud or fake traffic and prevent it from happening.



One way to detect fake traffic is to look at the source of the traffic. If the traffic is coming from a known source of fake traffic, such as a botnet, the traffic is likely fake.

Another way to detect fake traffic is to look at the behavior of the traffic. If the traffic is behaving in a way that is not consistent with real traffic, such as visiting the same page repeatedly or clicking on ads at an unusually high rate, then it is likely that the traffic is fake.

Finally, another way to detect fake traffic is to look at traffic patterns. If the traffic is coming from a small number of IP addresses or is concentrated in a short time, then it is likely that the traffic is fake.

3. It can help brands avoid being associated with offensive or inappropriate content.

4. It can help brands ensure that their ads are being placed in front of the right audience.

5. It can help brands measure the effectiveness of their advertising campaigns.

There are several ways to detect fake traffic, including looking at the traffic’s source, behavior, and traffic patterns.

How do you perform ad verification?

There are a few different ways to perform ad verification, but the most common method is to use an ad verification tool. 

Ad verification tools scan an ad and then check it against a database of known ad standards. If an ad does not meet the standards, the tool will flag it.

Some well-known ad verification tools:

Integral Ad Science
Moat
CHEQ
Fraudlogix

ad verification

What are the benefits of ad verification?

Some benefits of ad verification include increased transparency for advertisers, reduced fraud, and improved ad quality. Ad verification can also help ensure that ads are delivered to the intended audience and meet the required standards.

What are the challenges of ad verification?

There are a few challenges when it comes to ad verification. The first challenge is ensuring that all ads are viewable by potential customers. The second challenge is verifying that potential customers see the ads. The third challenge is verifying that bots or automated programs are not clicking on the ads.

How can ad verification be improved?

There is no one answer to this question, as ad verification can be improved in several ways, depending on the advertiser’s specific needs or organization. 

However, some general tips to improve ad verification include: 

  • Increasing transparency between ad networks and publishers
  • Improving communication between all parties involved in the advertising process
  • Developing more effective methods of measuring and verifying ad placements

How can proxies help improve ad verification?

Proxies can help improve ad verification by allowing advertisers to see how their ads are being displayed on websites and providing data that can be used to improve the effectiveness of ad campaigns. 

Additionally, proxies can help prevent ad fraud by providing a way to verify that ads are being displayed to real people.

How can residential proxies improve ad verification?

Residential proxies can help improve ad verification by accurately representing how users see and interact with ads. 

Using real IP addresses, residential proxies can help ensure that ads are being delivered to the right audience and that they are being seen and clicked on as intended. 

Additionally, residential proxies can help identify potential ad delivery issues, such as bots or fraud.

How proxies help with verifying ads despite scammers.

Scammers usually know about ad verification companies and put their IP addresses on a “blacklist.” 

They also have strict measures on their websites to stop scrapers from using bots. 

Proxy servers help with this. 

They let you change your IP address and look like a regular user so the script can do its work.

Ad verification experts use proxies to check ads’ paths when redirected. 

Scammers often take clicks from real ads by sending users to their sites. 

Fraudsters do this to get users who don’t know any better to buy their products or use their services. 

Sometimes, they even try to put malware on the user’s device.

ad verification

IPBurger ad verification proxies.

There are many proxy providers. Some are good, and some are great.

IPBurger checks all the ad verification boxes. You get a user-friendly dashboard to switch IPs on a dime, unlimited connections, and tip-top customer service. 

To find out more about ad verification proxies, visit our product page

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