Advertising is a core component in most organizations, and to some, it’s their primary source of income. But not all advertisements are done equally. From an internet user perspective, there are friendly ads and others are well, unfriendly intrusive ads. The types of ads depend on the approach used, but when you are on a money-making mission, sometimes the end might justify the means. Some strategies can convert well but at the expense of an internet user. These strategies usually involve tracking and monitoring the user behavior all over the internet. This gives rise to intrusive and retargeting ads.
侵入式广告和重定向广告
侵入式广告和重定向广告几乎每个人都是重定向和侵入式广告的受害者。例如，你可能会访问一个网站，寻找智能手机的配件，比方说一些高品质的耳机。你花了 1 个小时在互联网上搜索耳机，找到了符合你喜好的产品，最后，你购买了产品并关闭了网站，等待商品送达。但这还不算完，从那时起，你打开的任何网站都会不断显示耳机广告。一开始，你以为是恶意软件，进行了全面扫描，但什么也没发现。如果你遇到过这种情况，那么你就是重定向的受害者。更让人毛骨悚然的是，你会觉得有人在监视和推送广告。
虽然重定向是帮助客户找到更多优惠的最佳广告工具之一，但如果实施不当，就会导致令人沮丧的干扰性广告。
重新定位如何运作
与其他方法相比，大多数营销人员更喜欢重定向，因为它能最有效地提供对用户有帮助的广告，而且转化率更高。您可能看到的大多数广告通常都与您可能想要购买的东西有关。您可能会好奇营销人员是如何知道这一点的，但这一切都归结于 Cookie 和跟踪器。
Cookies track your browsing behavior by keeping a record of what you search for on the internet. Depending on the cookies and tracking involved, they will then show you related ads when you open another website. This is also made possible by retargeting companies.
避免干扰性广告和重定向广告
广告商不断向数字化发展，你无法在上网时完全避开广告。但是你可以做的是控制广告的数量和你在网上看到的内容。具体方法如下；
清除浏览器数据- 这是一个很好的开始，不同的浏览器提供不同的清除选项。清除浏览器数据将删除所有浏览历史和其他数据，如保存的密码。将您最喜欢的网站加入书签，因为它们也会消失。
Doing away with cookies – Since cookies primarily bring this problem, the best way to control intrusive and retargeting ads is either by clearing cookies or by setting your browser not to accept them. The latter may have consequences and may cause difficulties when accessing some sites. To avoid this, you can configure your browser to delete cookies every time you close your browser automatically.
Use incognito/private mode – In the incognito mode, your browser is automatically set not to save cookies, your searches, and even visited sites. Other browsers offer the option of blocking trackers. But don’t use this mode when you want to mask your online activities since as it won’t help.
Use ad blockers and anti-trackers – Almost all browsers support extensions and add-ons; these are modules that give the browser added functionalities from other third-party developers. To avoid intrusive and retargeting ads, look for the most reputable ad blockers such as AdBlock plus. These modules block ads and trackers effectively.
Use a secure browser – Secure browsers block tracking and also collect a minimal amount of data. Other secure browsers go a mile further to protect your privacy.
Use a VPN – A VPN is a well-known tool that ensures your security and privacy are not compromised. Reputable VPNs offer strong encryption protocols and other security features that keep your internet traffic safe and private.
