Advertising is a core component in most organizations, and to some, it’s their primary source of income. But not all advertisements are done equally. From an internet user perspective, there are friendly ads and others are well, unfriendly intrusive ads. The types of ads depend on the approach used, but when you are on a money-making mission, sometimes the end might justify the means. Some strategies can convert well but at the expense of an internet user. These strategies usually involve tracking and monitoring the user behavior all over the internet. This gives rise to intrusive and retargeting ads.
侵入性和重定向廣告
侵入性和重定向廣告幾乎每個人都是重定向和侵入性廣告的受害者。例如，您可能會訪問一個網站尋找智能手機配件，比如說一些高品質的耳機。您花費 1 小時在互聯網上搜索耳機，找到符合您偏好的耳機，最後，您進行購買並在等待商品交付時關閉網站。但這還不是全部，從那一刻起，您打開的任何網站都會不斷顯示耳機廣告。起初，您認為這是惡意軟體，進行了全面掃描，但未找到任何內容。如果您曾經遇到過這種情況，那麼您就是重定向的受害者。更令人毛骨悚然的是，你覺得有人在觀看和推送廣告。
儘管重定向是幫助客戶找到更多更好交易的最佳廣告工具之一，但如果實施不當，它會導致令人沮喪的侵入性廣告。
重定向的工作原理
大多數營銷人員更喜歡重定向而不是其他方法，因為它在提供對用戶有説明且轉化更多的廣告方面最有效。您可能會看到的大多數廣告通常與您可能想要購買的商品有關。您可能想知道營銷人員是如何知道這一點的，但這一切都歸結為cookie和跟蹤器。
Cookies track your browsing behavior by keeping a record of what you search for on the internet. Depending on the cookies and tracking involved, they will then show you related ads when you open another website. This is also made possible by retargeting companies.
避免侵入性和重定向廣告
廣告商繼續以數位方式發展，當您在線時，您無法完全避免廣告。但是，您可以做的是控制廣告數量和您在網上看到的內容。這是如何;
清除瀏覽器資料 – 這是一個很好的起點，不同的瀏覽器提供了不同的選項。Cl耳朵您的瀏覽器資料將擺脫您的所有瀏覽歷史記錄和其他數據，例如保存的密碼。為您喜歡的網站添加書籤，因為它們也會消失。
Doing away with cookies – Since cookies primarily bring this problem, the best way to control intrusive and retargeting ads is either by clearing cookies or by setting your browser not to accept them. The latter may have consequences and may cause difficulties when accessing some sites. To avoid this, you can configure your browser to delete cookies every time you close your browser automatically.
Use incognito/private mode – In the incognito mode, your browser is automatically set not to save cookies, your searches, and even visited sites. Other browsers offer the option of blocking trackers. But don’t use this mode when you want to mask your online activities since as it won’t help.
Use ad blockers and anti-trackers – Almost all browsers support extensions and add-ons; these are modules that give the browser added functionalities from other third-party developers. To avoid intrusive and retargeting ads, look for the most reputable ad blockers such as AdBlock plus. These modules block ads and trackers effectively.
Use a secure browser – Secure browsers block tracking and also collect a minimal amount of data. Other secure browsers go a mile further to protect your privacy.
Use a VPN – A VPN is a well-known tool that ensures your security and privacy are not compromised. Reputable VPNs offer strong encryption protocols and other security features that keep your internet traffic safe and private.
